NooCube
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NooCube is worth a look.
Strong formula anchored by Lutemax 2020 for Australian screen workers. Ships from the UK/EU to Australia, sold direct to Australian buyers by the brand. A$84.99 for a 30-serving bottle on noocube.com.au. Note: the noocube.com Trustpilot profile has no reviews yet -- verify independently before purchasing.
What it does
NooCube is a 12-ingredient nootropic stack made by Wolfson Brands. Its standout feature is Lutemax 2020 -- a patented lutein and zeaxanthin extract with mixed evidence for screen eye strain: a 6-month trial funded by Lutemax's maker found less self-rated eye strain and eye fatigue (Stringham 2017), but a 2025 trial of a different lutein/zeaxanthin product found no change in self-rated eye strain (Lopresti 2025). Available for international shipping to Australia, it is sold direct to Australian buyers by the brand.
How it works
Lutemax 2020 filters high-energy blue light in the retina; for Australian remote workers and office professionals, trial results on screen-related eye fatigue are mixed (one maker-funded trial positive, a trial of a different lutein/zeaxanthin product null on self-rated eye strain). Choline from VitaCholine supports the cholinergic system; the current formula no longer contains Alpha-GPC or Huperzine A. L-Theanine provides calm focus. Bacopa Monnieri targets memory consolidation over weeks.
What to expect
Day one: mild calm focus from L-Theanine. Lutemax: its eye-strain trials ran 6 months and disagree, so do not count on a quick eye-fatigue effect. At 8 weeks: modest memory improvements from Bacopa. Delivery to Australia is quoted as within 10 business days (per noocube.com, checked 2026-09-29). Australian buyers should verify the subscription cancellation policy before purchasing since the noocube.com Trustpilot profile has no reviews yet.
Hero ingredients
- Lutemax 202020mg
- Bacopa Monnieri250mg
- Panax Ginseng20mg (8:1 extract, equivalent to 160mg Panax Ginseng powder)
- VitaCholine100mg (from 250mg Choline Bitartrate)
- Cat's Claw175mg (4:1 extract)
- Resveratrol14.3mg
Who it's for
- Lutemax 2020 for screen workers
- A$84.99/mo on the Australian storefront (noocube.com.au)
- 60-day money-back
Who should skip
- No reviews on the noocube.com Trustpilot profile (checked 2026-09-28)
- Some ingredients underdosed
- Subscription cancellation issues (BBB)
Dosing audit
| Ingredient | Label | Clinical | Status |
|---|---|---|---|
| Vitamin B1 (Thiamine HCl) | 1.1mg | No reference dose on file | Not scored |
| Vitamin B12 (Cyanocobalamin) | 2.5mcg | No reference dose on file | Not scored |
| Biotin (D-Biotin) | 50mcg | No reference dose on file | Not scored |
| Choline (VitaCholine) | 100mg (from 250mg Choline Bitartrate) | No reference dose on file | Not scored |
| Bacopa Monnieri Extract (herb, 20% bacosides) | 250mg | 300-450mg/day (≥50% bacosides) | ✕ Under |
| L-Tyrosine | 250mg | 2000mg/day (lowest positive trial) | ✕ Under |
| Cat's Claw Concentrated Extract (Uncaria tomentosa bark) | 175mg (4:1 extract) | No reference dose on file | Not scored |
| L-Theanine | 100mg | 100-200mg/day | ✓ Pass |
| Panax Ginseng Concentrated Extract | 20mg (8:1 extract, equivalent to 160mg Panax Ginseng powder) | No reference dose on file | Not scored |
| Lutemax 2020 (Marigold Flower Extract, Tagetes erecta) | 20mg | 12-27mg/day | ✓ Pass |
| Trans-Resveratrol (Polygonum cuspidatum root) | 14.3mg | No reference dose on file | Not scored |
| Pterostilbene | 140mcg | No reference dose on file | Not scored |
Ingredient quality
Number and quality of evidence-graded ingredients. Trademarked extracts and standardized actives raise this score.
Dosing vs. clinical evidence
The share of ingredients with a reference dose on our ingredient pages whose label-stated daily amount meets that page's minimum. Amounts the label hides (blend shares) or states on a different basis count as not met; ingredients with no reference page are listed but not scored.
Formula transparency
Full disclosure of every ingredient at its exact dose. Proprietary blends are scored as opaque.
Value for money
Cost per month relative to per-serving clinical doses delivered. Cheaper products with underdoses score lower.
Brand trust
Brand reputation, third-party testing, refund track record, and Trustpilot signal across multiple years.
How the score is computed
Each pillar is weighted by editorial importance. Weights are constant across every brand we audit — they're not adjusted to favour any particular product.
- Ingredient quality25%
- Dosing vs. clinical evidence30%
- Formula transparency20%
- Value for money15%
- Brand trust10%
No Trustpilot profile
Wolfson Brands doesn't have an active Trustpilot listing — this is common for Amazon-only sellers, marketplace brands, and regional pharmacy chains.
The Trust pillar in our editorial score still applies and reflects brand reputation, third-party testing, and refund track record.
What the vendor’s site says
Quoted word for word from the vendor’s own pages. Terms change, so check them before you buy.
Shipping
Free Shipping Over $109.99 Free worldwide delivery when you spend over $109.99
Per noocube.com.au (opens in new tab), checked
Money-back guarantee
we offer a 60-day money-back guarantee.
Per noocube.com.au (opens in new tab), checked
60 CAPSULES · ≈ $84.99/mo
≈ $2.83/serving · ≈ $2.83/day
Per noocube.com.au (opens in new tab), checked
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We earn a commission if you buy through links on this page, at no extra cost to you. Our scores and rankings follow our published methodology; commissions do not influence them.
Buying in Australia
- Local price
- ≈ $84.99/month
- Status
- Personal Importation SchemeTGA (AUST L)
Ingredient amounts from NooCube's label at https://noocube.com/cdn/shop/t/90/assets/noocube-label-usa-v3.jpg?v=141477061997521322691727969792, checked 2026-10-08.
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Health disclaimer
Therapeutic goods available in Australia are regulated by the Therapeutic Goods Administration (TGA). AUST L–listed products carry pre-approved permitted indications; AUST R–registered products are higher-evidence. Imported products without TGA listing are not assessed by Australian regulators. This page is editorial, not promotional, and does not constitute medical advice. Always read the label and follow directions for use. Consult a qualified healthcare professional before starting any supplement.